Everyone has a story. Here's mine.
During my two decades of experience working in digital technology, I've acquired a breadth of knowledge in UX design, copywriting, graphic design and project management. I made the conscious decision to go wide, rather than deep. This suited my curiosity and varied talents and made me the strong collaborator I am today.
Whether I design a website, lead a team or write copy—one thing remains constant: my desire and ability to tell a story well. I believe that UX design is an extension of story-telling: displaying information and navigating users through a space so that communication is clear.
A story well told can attract a new client, define a brand, market a product or raise awareness for a non-profit.
Sometimes, it can even change lives.