We collaborate closely with clients, to bring the best possible product to life.

Discover & Research
We start by learning about your company, competitors, and target users through conversations, research, and available data. Understanding your users allows us to design based on evidence—not assumptions

Review Site Content
We assess your existing website (if applicable) to understand the structure and purpose of your content. We also identify gaps and consider any new content that may be needed to better support your brand and goals..

Create Sitemap
Using insights from the discovery and content review phases—along with web best practices—we develop a sitemap that outlines the structure of your site. This often happens alongside defining key user journeys.

Explore User Journeys
We define your primary user personas and explore how they’ll interact with your site. Mapping their goals and behaviors helps us design a more intuitive and effective user experience.

Design Wireframes
We create wireframes for key page templates, focusing on layout, content hierarchy, and functionality. These blueprints guide the overall structure and interaction design.

Create Prototypes
For more complex products, we may develop clickable prototypes to test with real users. This helps us gather feedback early and refine the design before development begins.

Visual Design
We turn wireframes into high-fidelity mockups that reflect your brand identity. This includes applying color, typography, imagery, icons, and other visual elements based on your brand guidelines.

Code & Development
Once designs are approved, we begin coding and development—often using WordPress—integrating all features and functionality defined in the earlier stages.

Test & Deliver
We thoroughly test the site on a staging server to ensure everything works smoothly. Once it's approved, we launch the site and make it live.